May 20, 2019
Perfect Snax’ Snack Pop and Vintage Italia’s Pasta Snacks announce merger leading into the highly anticipated Chicago-based Sweets & Snacks Expo, the annual trade show featuring top packaged desert, candy and snacks brands, taking place May 21-23, 2019. Over 800 companies will be represented at the expo, showing off their newest flavors and product offerings. The newly formed SNAX-Sational brands consisting of Snack Pop (Candy Pop and Cookie Pop) and Pasta Snacks (Pasta Chips and BowTies) will show off their latest and greatest from both of the popular snack brands.
Snack Pop, notably known for their Ferrero USA’s Butterfinger Candy Pop and Mrs. Fields Cookie Pop which currently is offered in two varieties, will launch a new flavor profile during the expo.
Snack Pop made a name for itself at the 2018 convention, “Here are some of the trends that stood out: Over-the-top treats reign. Among the newcomers: candy coated popcorn, like Ferrero USA’s Butterfinger candy smothered over popcorn.” - Chicago Tribune
Pasta Snacks, notably known for their Pasta Chips and BowTies, will debut their Penne Straws and Disney licensed kids snack collection.
Being that the brands are part of the same parent company, and utilize the same retailer distribution, the brands decided to align permanently to continue all of their crossover synergies.
“I am very excited for the opportunity to have merged these two exciting companies and their product lines under one roof. The combination immediately allows for more efficient execution on the operational, sales and logistics sides of our business. Now, as owners of category defining brands and trademarks, such as Cookie Pop, Candy Pop, Fruit Pop and Cereal Pop, we are in talks with many large brands who are desiring us to create a popcorn item with their brand and flavor profile.” - Notes Jerry Bello, CEO, SNAX-Sational Brands.
SNAX-Sational Brands is now an effective blend of each company’s greatest proficiencies. The Vintage Italia team (consisting of experienced sales, finance, & operations personnel) is a well-oiled machine ready to execute Perfect Snax Prime’s numerous opportunities. The costs of maintaining this team of experts is split between both companies for greater efficiencies. By leveraging Vintage Italia’s retailer relationships and coveted vendor numbers, Perfect Snax Prime will be set for expedient sales conversion. The launch of SNAX-Sational Brands as a new, exciting, professional snacking platform will give both companies a strong foothold in the CPG space with consumers, retailers, and potential buyers.
Adds Bello, “the innovation side of this is personally exciting to me and we look forward to presenting to the market a continuance of fun flavor combinations. Vintage Italia is simultaneously launching two very exciting product lines, the Penne Straws and the Disney licensed ‘Bow Tie Minis’. The retailer response to these have been significant as the consumer is driving demand for better-for-you, innovative and fun snacking options. Our line of snacks based on pasta dough and pasta shapes is really creating a buzz and we expect to continue developing our exciting and well differentiated offerings.”
In addition to the merger announcement and new flavor profiles, Candy Pop continues their engagement with ‘Talk Show Queen’ Wendy Williams which kicked off in mid 2018, and continues currently. Wendy will be making an appearance at the SNAX-Sational booth during Sweets & Snacks, on Wednesday, May 22nd in support of the ongoing partnership, which is also supported by The WENDY Show. The alignment with the brand and charity give back element will continue to flourish to raise funds for do good organizations via the brand’s SNACK Giving platform, which Wendy is able to bring attention through via her buzz-worthy avenues. The charitable give back was previously dedicated to The Hunter Foundation. #ForEverySnackWeGiveBack is the associated tagline.
“Perfect Snax Prime is extremely excited to join Vintage Italia in the formation of SNAX-Sational Brands. The energy that this merger will send out will be felt by the snacking world immediately, with brands that disrupt and innovate and team members that are focused on consumer satisfaction. I am personally excited to see how far we can innovate and change the snacking industry with SNAX-sational Brands. In addition, we are excited to continue our partnership with Wendy Williams, which will be further established by her appearance with us at Sweets and Snacks.” - Frank Florio, President and Chief Operating Officer of SNAX-Sational Brands
About Snack Pop: The original concept for Cookie Pop came about in 2015 when founder Frank Florio started putting Oreo’s on popcorn at his home in New Jersey. He immediately realized that the combination of cookies and popcorn was a winner. After a year of development, Florio and his team had perfected the recipe for the first commercialized cookie covered popcorn. The brand debuted its innovative flavored popcorn at Expo West, the annual retailer trade show in Anaheim, California in 2016, at which Cookie Pop became an instant hit. Since then it has been picked up by hundreds of retail locations. They currently offer two flavors in Cookie Pop, and their spin off Candy Pop launched in 2017 with their first flavor Butterfinger. | Follow @EatSnackPop
About Pasta Snacks: Founded by CEO and successful snack food entrepreneur Jerry Bello, the Vintage Italia brand, (parent company to the Better-for-you snacks), originally launched with Pasta Chips, followed by Bow Ties, and has grown in sales almost 200% over the past year. The low calorie snacks are a gently baked, healthy snack option, made with semolina flour and Italian herbs, for a delicious taste combination. Pasta Bow Ties are cholesterol-free and contain 60% less fat than potato chips, and 20% less fat than pita chips. The Tuscan inspired chips feature different seasoning based on regional Italian favorites. All non-GMO Project verified, OUD Kosher certified. Available at top food retailers like Safeway, Albertson’s, Shaws, Mariano’s, Market Basket, 7-11 and more. | Follow @EatPastaSnacks
Snack Pop and Candy Pop will be present at Booth #2452 at this year’s Sweets & Snacks trade show.
For sales inquiries, contact: [email protected]
For press inquiries, contact: Ali Lasky |
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